The Give It A Go (GIAG) scheme in Camden got off to a flying start in January as hundreds of disadvantaged local residents took the opportunity to register for free gym membership at any one of five leisure centres in the Borough. At The Armoury, out of 78 people who were inducted into the gym, 58 (74%) then attended at least 5 times in January and thus qualified for an additional 3 months free membership.
This GIAG initiative is the third incarnation of the scheme and is paid for jointly by NHS Camden and the local leisure operators – Jubilee Hall Trust, Central YMCA and GLL – and has additional support from the council. The concept has been entered for the Proactive London Awards and there are ongoing discussions about the possibility of GIAG 4 later in the year, although this is complicated by the handover of Public Health responsibility in April from the NHS to the council.
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