Following last year’s ukactive report ‘Reimagining Ageing’, which identified the need for older adults to do more regular exercise, Jubilee Hall Trust (JHT) and Lifetime Training have joined forces to help address the issue.
JHT Chief Executive, Phil Rumbelow, said:
‘With an ageing population, more and more of our potential customers are likely to be older adults, and in order to help make them feel more comfortable, we would like to employ some fitness instructors of a similar age. To our knowledge, very few training organisations are targeting people in their fifties and sixties, who may well be looking for a career change or to do something more rewarding.
We had already been working with Lifetime Training at our Covent Garden site for a number of years, and so we approached them to see if they would be interested in creating incentives for this cohort. The result is that we are able to offer a Level 2 Fitness Instructor course – with optional Older Adults module – at a reduced cost for anyone over 50 living within 5 miles of one of our clubs. Jubilee Hall Trust has also agreed to pay a one-off bonus of £100 for all completers.’
Tracy Danks, Head of Commercial Operations at Lifetime Training added:
‘It has been a pleasure to partner with Jubilee Hall Trust on this fantastic initiative, and to see the commitment to work more closely with the local communities to get older adults more active, more often. Lifetime Training look forward to welcoming our first learners enrolling on these courses, because you are never too old to get started on your fitness journey!’